Recurring Revenue Radio - Richard Chancy

RRR 13 – One Word That Will Change Your Business With Jim Palmer

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Host: Richard Chancy
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About Jim Palmer

Jim Palmer is a marketing expert and in demand small business coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. Jim is the host of Dream Business Coach TV and the Dream Business Radio Podcast. Jim is a serial entrepreneur and creator of No Hassle Newsletters, No Hassle Social Media, Concierge Print and Mail on Demand, Success Advantage Publishing, Custom Article Generator – just to name a few!

Jim is also the acclaimed author of Just Say Yes – Create Your Dream Business and Live Your Dream Lifestyle; DECIDE – The Ultimate Success Trigger, Stop Waiting For it to Get Easier, The Fastest Way to Higher Profits, Stick Like Glue, It’s Okay to be Scared, But Never Give Up and The Magic of Newsletter Marketing.

About Just Say Yes

Bigger, Bolder Faster – Just Say Yes! Every entrepreneur and small business owner has within them the desire, and perhaps the ability, to create their Dream Business, a business that makes it possible to live life on their terms– to live their Dream Lifestyle. What prevents many entrepreneurs from realizing success is the ever present ‘inner voice’ constantly playing the “what if?” game. In this fast and fun read, Just Say Yes will energize and motivate you to play a bigger, bolder and faster game. If you’re tired of slow to no growth, it’s time to Just Say Yes – to jump, grow your wings on the way down and experience a big adventure.

Connect with Jim

Facebook: getjimpalmer.com/facebook
YouTube: getjimpalmer.com/youtube
Twitter: getjimpalmer.com/twitter
Pinterest: getjimpalmer.com/pinterest
LinkedIn: getjimpalmer.com/linkedin
Instagram: getjimpalmer.com/instagram
Website: www.getjimpalmer.com
Skype: newsletterguru

Links

RichardChancy.com/Register
RichardChancy.com/AskMe
Upwork

Books

Just Say Yes – Jim Palmer
Three Feet from Gold: Turn Your Obstacles into Opportunities! – Sharon Lechter and Greg Reid
Think and Grow Rich – Napoleon Hill
The New Psycho-Cybernetics – Maxwell Maltz and Dan Kennedy

Tools

Video Business Builder – Grow your business with video

 

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RichardChancy.com/AskMe Get your questions answered.

 

Transcript +
[00:00:01] Listen up speakers coaches consultants authors and anyone who has an idea.

[00:00:05] Might want to turn it into a business because you're in the right place at the right time. Well good give our current revenue radio where it's all about turning what you know into serious cash flow. Here's your host Richard Zanzi.

[00:00:20] This is your chance. And I wanted to say welcome to a brand new format for our podcast of recurring revenue radio. And I am so excited because we have hit a home run with our guest today. We've got Jim Palmer into call GM an entrepreneur would put him into a bucket with a lot of other people where he doesn't belong. GM is the entrepreneurs entrepreneur. He's written several books. At my count five six books he owns several businesses. He's a marketing expert in in-demand small business coach. His latest book is a book called Just say yes. And what we're going to do today is we're going to dive in to that book. Jim's businesses and kind of what you can take from it to take your business and your digital content to the next level. So Jim thanks for being with us. What

[00:01:04] an honor to be on your show. It's funny you said put me in a bucket because I'm literally well my wife and I now live on the boat on the cover of that book. So we're in a big old bucket called the Atlantic Ocean live in on a boat.

[00:01:16] So that right there is enough I think for us to really dive in and go OK how does one go from an ordinary life. I know in your book in chapter two I think was Chapter Two you talked about how important it is to understand your story. You actually go all the way back to when you were 15. So let's just dive right into this and talk about how did you get from 15 years old to now where you're living on a boat and living the dream.

[00:01:40] It was interesting when I see a lot of people I think it holds them back is they play the what if game in their mind Richard and they're always worried about well I don't know how to do that. You know when you're in your world where you help people with info products. I've never done that before and I read this book by Gene Simmons who's one of the founding members of KISS. And it was a book where it was called me ink. And he basically said listen you know it's time to get off the sidelines because you know I never had a music lesson in my life and most people read the book. I'll probably go OK we get that. But you know I never ever took a marketing course. I never learned how to be a producer and never learn how to be an actor. I never learned how to do a paid speaker and he gets under $50000. In other words you said I don't know how to do all of this stuff but I just started moving forward and I figured it out. And that really resonated with me and I read that book like a year ago. Richard and when I was writing this book I think this is probably my most inspirational book. The other books are very strategic and marketing and things like that just decide is very much a mindset book.

[00:02:44] But I wanted people to say you know what this expression jump and spread your wings on the way down really has validity because most people they want to figure out all the different steps ahead of them before they start walking and that means they never do it. When Stephanie and I my wife decided we going to go on a big adventure. A year ago at this point we settle on the idea of we're going to sell our home of 30 years to where we raised four kids we got three grandkids now. And he said you know what we're just going to go on an adventure because we've lived a very safe reliable predictable life and we wanted to do something that's pretty out there. And you know I just turned 59 Richard and I couldn't find one financial planner who said at your age you should invest what you just invested in a boat. It's like the worst investment in the world. And what we said you know what we're going to do it because I don't want any regrets later on in life. You know when when we're too old and kind of have to get rid of the boat get maybe get in the car or whatever that looks like. I don't wanna look back and go crap. I wish we had done that. So we're doing it and I've never driven a 50 foot boat before or I've never been on the Atlantic Ocean before. You feel. I'll tell you this you feel very small no matter what's going on in your mind when you start bobbing around in the wind and the waves you realize how insignificant you are. So anyway I actually forget the question you asked and I think I want to direct.

[00:04:04] No I think it is on track and I think the analogy that you can put in there so let's talk about just using the boat analogy for just for a second. What was the decision that you made related to buying the boat where you thought once that decision is made the rest of the decisions are falling in place like the trigger point for it.

[00:04:22] And I think that's relevant Jim because there's a lot of people that are asked to have those what if questions. And there was a commitment they make or some way that they put them on themselves on the hook that once they do that everything else is going to happen good bad or ugly.

[00:04:36] That's right. You know. So I'm a coach I know you you work with a consulting role with people and I think if you want to get from point A to Point B what you want to do is you want to connect yourself. Or just learn from them. If they if they have books or maybe you pay them as a mentor coach and that you say how did you get from point A to Point B because that's exactly where I want to go. And I think that's one of the things that we did when we decided to live on a boat. We started reading stuff and I each read at least six books from people who became live aboard as the termin and I read this one book which really resonated with me because I got to be honest in my head. I'm like I'm not a mechanic first of all most people don't own boats. You know they fix their own stuff because it's quite expensive to hire boat mechanics and I wrestled with that and I'm in my head what if I get out of channel we run aground run out of gas. What if I hit somebody if the gas stop. That's the thing that gets most boaters hearts racing is when you're pulling into a crowded. You have to look at all this different stuff and I read this book by this guy who became a live a board he happens to be a musician and an artist and he's figured out how to do his life live.

[00:05:42] I think about 30 foot sailboat and he said what if you do encounter all that stuff he said What if every day you wake up and you find another challenge or question or problem or there's something wrong with that builds up and you just figure it out. You've figured out you overcome it. And he says what if at the end of your journey whatever that looks like views. What if you look back and go wow what a friggin adventure that was. And I'm like yes that's it. So no matter what fear is that I personally had about you know captive in a boat like this and just handling everything and living on the water last night we had quite a storm of you're bouncing around so all that stuff you just learn to figure it out. And I'll tell you this when we when we started boating four years ago we were on the Chesapeake Bay. We lived in Pennsylvania and northern part of Chesapeake Bay is where our boat was and we drove in the summer in Rhode Island which is where my daughter Jessica lives. And now you know just a couple of kids and so we're we're 15 minutes from their house right now for the summer. When we drove up here I had never been in the Atlantic Ocean in anything other than a massive steel ferry boat going to Martha's Vineyard and things like that. And when we got here my wife and I literally for days. Can you believe what we just did. And the thing that the thing that resonated with both of us is that we have been we've been very blessed especially the last four or five years.

[00:07:01] My business has grown and but we I think we've been very much in a comfort zone enough. Nothing really big get out of the ordinary stretching us. You know we haven't really face any fears so to speak other than you know pregnancies and things like that. And when we did this journey was like wow that was incredible. I mean when we were pulling into New York Harbor we were hit in some serious waves and wind and I said this Stephanie I said if we were on the turnpike I would pull over. But we got to keep going and you know it just makes you feel really good to battle through some of the things you know Richard one of the one of the final things I'll say on this is you know when you always hear about the top 1 percent or maybe the top 5 percent whatever whether it's in in society in general or in your business that's the top 1 percent are those people who are willing to jump and willing to spread their wings and figure it out before they hit the bottom. The people who achieve high levels of success they overcome whatever fears and whatever unanswered questions they have they really have an innate ability in their mind that says I know I'm going to be successful. I just don't know when. I don't know exactly what it's going to look like but doggone it I'm going to go a hundred miles an hour and I'm not going to sit in my easy chair and look at Facebook and ask people hey what's your biggest question about this right now. You know if you look at these successful people they charge forward with just and bridled enthusiasm.

[00:08:31] I can't agree more. The idea that comes to my mind when you talk about all this is when I started my business several years ago my digital products business I sat down with a pastor who had a digital product that he had failed miserably at selling for several years and not because they didn't they just didn't have time to focus on it. And I sat down with him and they asked if I could do it and I said yes. And in my mind I built a web site so how hard could it be. And it was really really difficult. I'm almost glad that I didn't know how difficult it was before I started that. But I think looking at things and realizing that there's not just and you can speak to this and there's not it's not just success or failure it's what you have to do to be successful sometimes you're going to try things and they don't work out and then other times you're going to try things and they do work out you're going to get kicked in the throat in a big part of being successful I think is can you get kicked in the throat take a little bit of time and stay down and then get back up and go at it again.

[00:09:23] That's right. You know I do an event called Dream cademy and I teach it I call my million dollar platform those are all the different ways that I marketed myself and continue to do so today. I mean I've been doing weekly videos for six years. My podcast is now five years old. I've been doing a weekly newsletter certainly I've written seven books I've been out speaking slot of social media and I'm leaving out a few things but I do it all all the time and people go Well if I had to do just one thing what would that be.

[00:09:53] I said that's the wrong answer. I mean if you can do one thing do videos but just asking the question if I could just. Or what's the one. You know what. Success at the really high levels of success means going all in you have to figure that out. I was helping somebody. One of my clients yesterday they're getting their first book done. And like we all have the same 24 hours in a day and we're all for the most part full throttle I would think. Outside of I think just about every person listening to this can throttle back the amount of TV they watch. And that's one thing but for me when I started writing my books I didn't want it to come out of my work time during the day in whatever limited time I had at night. You know my my girls were still home at the time. And then the only thing I could do Richard was take it out of my sleep time. And so I got in this pattern and I have created several info products seven books and things like that when I'm in what I call massive action mode. I normally rise about 5 a.m. but I will I will rise at 4 am and I don't. I get out of bed. I don't I don't shower I don't face book I don't e-mail I don't turn the TV. I don't do anything except go with my very clear head as I wake up it gets clear but what I mean is it's not all full of crap that goes on throughout the day.

[00:11:10] So I take my very fresh brain I'll call that I sit at my computer and I brain dump and I do that for about an hour and a half every single morning including Sundays because if I write from Florida 5:30 or 6 I can still go to church. Nothing interests me and you know I'm good friends with a couple of doctors they say yes sleep is really important. I totally get that. But for 60 days I can live on five to six hours of sleep and I can that's how I get my books done. That's how I create a new program is I find that time and it's right in my schedule. I book it and it's nothing interrupts that moment.

[00:11:44] Yeah. That's. I'm the same way in fact I lived like that for years where I was only going about six hours a night and I was doing it for other people and for you of out there that are doing that for somebody else or you're just hustling trying to to pay the bills if you can do it for that surely you can carve out some time in the morning and I couldn't agree more Jim that time in the morning is the most valuable time in any entrepreneur's day in my opinion because it's the day it's the part of the day that you have the most control over.

[00:12:11] Yeah. I call it extreme productivity. And you if you're going to have extreme productivity you have to go to extreme measures to control your work environment. Like when I'm when I'm in that mode I will have my desk clean and it's a fairly clean desk. But you know I have pictures and things I want. I don't want any interruptions Richard. I can't even listen to background music that has a vocal track.

[00:12:33] I listen to acoustic guitar music because I need a little something in the background but I honest to god I can't even hear it because if I started singing in my head to the tune it takes me off my game. I know that I need to be and when I and in the days when stuff is work and when I'd hear her get start rising at 5:30 or 6:00 and then the dog would come down or want to go out. All that all that boom it's just like it starts breaking the concentration so you have to be extremely deliberate about controlling your environment. So nothing interrupts interrupts that work flow and you'd be amazed at what you can get done and even a 30 day period if you just do that.

[00:13:11] Yeah. And you know what's funny is ironically I think that actually is the answer to the question is what's the one thing that I can do. The one thing you can do is protect your schedule and make sure that you're working on really important things. But most people don't want to hear that they don't they want to hear they want the easy button answer to that question and thankfully there is no easy button you know because if there was an easy but now a lot more competition most people will not do what you just said.

[00:13:35] That's right you know a lot more people that are financially free and have time freedom. You know I almost said sadly it's not. It's just the way our society is made up. I mean there are people who would rather watch Lost or or you know 24 or Dancing With The Stars. Whatever your flavor show may be then actually spend that hour doing something that's going to help you build your business. I'm very blessed today where I basically work three days a week. I work Tuesday Wednesday and Thursday doing mike with my clients in interviews. But I think Richard for the first 10 or 11 years I think I worked more hours than I did the previous 20 years in my career. I mean you just got to you've got to you've got to put in the hustle.

[00:14:22] I couldn't agree more. Hey let's rewind a little bit and talk about your career and because I know that there's a lot of people that are listening to this. There are people that have written books there are people that are listening to this right now that have written their book and they're out speaking for a living but they don't have predictable income. They're having to wake up every day and hustle. Let's rewind back to the beginning of your career and talk about how you went from the beginning of your career to where you are now.

[00:14:47] Yeah. So my first year in business was revenue phrase we refer to it which means I started my business October 2001. I got my business cards from Vistaprint although I paid a little extra set another name on the back and I opted for the glossy finish and said I am the founder and CEO of dynamic communication that was my first business and Man was I proud. Now the only thing it really wrecked it is I was owned by a corporation but I had zero revenue for the first 11 and a half months. One of the things I did I worked really hard. I mean not knocking on doors cold call and I was going to multiple Chamber of Commerce meetings networking events. In other words everything I was doing for those 11 months was what I call planting seeds and if you want to have a really big harvest some say you have to plant a lot of seeds at the twelfth month. I got my first client which is a really big chamber hired me to do their newsletter. And then I got client two three four. But those first 11 months were absolutely brutal. And you know people say well how do you keep going. Well the one thing I knew was that there was a book about three feet from gold and I know if you're familiar with it Greg. Greg Reed wrote that book and I'll give everybody the synopsis if you use your super man x ray vision you're looking into the side of a mountain which is a diamond mine and there's a guy with a pick axe and he's digging this time.

[00:16:03] He's got about you know half a mile in. And you can see that he's about three feet from gold but he can't see it. He gets tired he backs out of there and he sells his pickaxe to the first person that comes down the tree over 50 bucks. They go in they dig for two more days and hit go home.

[00:16:19] I kept thinking of that and I thought you know what. I said how ridiculous would it be for me to quit now after I've just put in three months. How ridiculous would it be for me to ask after I put in nine months and 10 months and 11 months even when my mother in law I love her to death but she gives me ads from the Wall Street Journal. Hey Jim I think this will be a good position for it. I'm like you don't understand I own my home. That's right. It's just going. So what got me here. So after the first five years Richard I grow that business to multiple six figures. I was making money again but I realized I had fallen into the trap so many small business owners. I created a small business of which I was the only employee so I was like literally work in 18 hour days and as much as I enjoyed it being my own business I had no time freedom at all. And then my wife Stephanie says when we go on a vacation it's been like five years since you started your business. And while I knew we could afford it financially I didn't. I couldn't figure out how my business would run for a week or 10 days we were gone because I was it. So I I spend about a year and just totally immersed myself I invested a lot of money in different courses and I learned Internet marketing from the best of them I opened my first internet business in 2007 and I opened five more in 2009.

[00:17:40] People started asked me how are you creating all these businesses and that's when I started at my dream business coaching program and so called will come up to modern day.

[00:17:49] So five years ago Richard I said a plan where I did want to work three days a week. I don't think I'll ever retire. I love what I'm doing. But I said I want to work three days a week I work really hard. I usually start taking phone calls at 8:30 and I stop about 5:30 and it's a long day because you're you know it's all mind work.

[00:18:08] But but that's the lifestyle I want. You know I've been doing that for three years now. But it takes laser focus. You've got to put in the time. You've got to invest. I have spent literally probably a couple of hundred or maybe more than that. Hundred thousand dollars and what I call personal development. You know and improving myself and learning how to be a better coach and learning all these different things so it's a lot of time it's a lot of money spent. But having a real clear vision of what I wanted was was the first thing yeah.

[00:18:38] So let me make a couple of comments there. Number one if you're if you're listening to this right now and you're in that first season the Jim talked about that first year of starting your business and it's just you don't know how you're going to make ends meet or where the next dollar is coming from. Let me just tell you on the back side of that you got a great story to tell you're in the middle of creating your story so I just wanted to give some acknowledgment to that Jim. Everybody that that gets somewhere that does something significant in their business. Everybody has that story. They have that man. It was hard in the beginning. The other thing I wanted to talk about is when your wife came to you and said hey when do we go on vacation. I think every one of us when you begin to have some success you begin to realize that you feel like you're on the front end of a train and if you get off the train it's going to go off the tracks and you thought that lifestyle you were going to have when you had X amount of money was going to be you know your dream and then you realize it's not really a dream. In fact it's a nightmare because now you're making money and you can't afford to do anything with it. What did you do practically speaking for anybody that's listening somebody that's in that situation now what did they do to begin to make that transition. I know you mentioned Internet businesses.

[00:19:47] Talk a little bit more practically about how you took a step back and said OK this is what I'm going to do going forward.

[00:19:53] Well I realize that you know before when I was in a career one of the positions I had was a regional manager for a chain of retail stores and I had I think about 100 employees or so reporting to me. And you know you get calls. I said my in my business plan. I did believe in it. I mean I sort of believe in a business plan for the sake of going through the exercise but it's like it's like the plan when you go to war with the shirts when the first shot is fired at it never comes out again right. But I wrote it one of the first things I wrote is I don't want any employees and I knew that with the amount of clients I had I think about 24 clients at that time. I couldn't almost handle any more work and I didn't want to have employees so I had to really figure that out. But when I realized I needed to transition that was the first time that I read a book I'm sure most people have heard of called Think and Grow Rich. There was another book called The new Psycho Cybernetics by Dr. Maxwell Maltz and Dan Kennedy and those books really talk about the power of the subconscious mind and I'm the most straight arrow. I'm the least guy who's going to go sit under a tree and extend his arm to go home please rain money on me. That's not me. I will go out and create my success but I really learned a lot about the power of the subconscious mind Richard and I learned about leverage.

[00:21:05] And one of the questions that they give in the book that I read engineered to fit me and so this is the question and your listeners can just use it to them I said. And by the way when you want to learn an answer that might be in your brain right now you want to say it out loud don't just use your internal voice to say it out loud so your ears hear it. So anyway I said How do I use my skill and talent of creating newsletters and instead of being paid by one client at a time and then hoping wishing and praying they come back next month next quarter or at anytime in the next year how do I leverage that skill and talent so I can get paid by multiple multiple customers at a time with recurring revenue.

[00:21:42] And I asked that question and I thought really hard about the way I structured it based on what I was reading in the book and I don't know that time frame it could have been a couple of days or a couple of weeks. All of a sudden I started learning about internet marketing and how. Because in my own world Richard when you're a small business owner you're thinking about the people that are within five miles. Well I'm willing to drive an hour. I meet customers. And guess what with the Internet you could have customers across the country or internationally if you do it right. And that got me really excited because when I created no hassle newsletters my original pricing was like $47 a month and I'm thinking well shoot if I had a hundred people paying me $47 a month. I mean that's five grand a year. That's 50 earth that's fifty six thousand dollars a year. Just like that. And to me it's like can I find that small number of people in the entire United States and that got me excited cause. So the first thing it did it got me thinking I want to say nationally and then I made the leap to globally because I've had small business owners in nine countries subscribed to my program and that was like the defining moment for me.

[00:22:46] Now Richard I've heard some people say when you when you want to buy your first red corvette all of a sudden you start seeing red Corvettes all over the place. When in reality they've probably been on the road the whole time. All these people that were doing Internet Marketing Corey Rudel I learned from you know Ryan dice are so many people that I started learning from.

[00:23:06] They were there doing this all the time. But until I opened my mind and I was receptive to it new and different way of doing business that's when it became real. And so I launch no hassle newsletter and that was that was the whole start for me.

[00:23:19] Yeah that's incredible credit that's very similar to my story in fact I tell people all the time I didn't even believe that you can make money online even long after I was making money online and talk about reach. So we sell a digital product in the current space we were reach and churches now we have 18 different countries represented. So we sell digital products to churches in every country or every state in the United States and then 18 different countries around the world. We don't do any marketing outside of the United States it just gets Social shared and then people buy from it. I mean all over the many different languages that are buying this digital product and I'm doing that right here from Atlanta Georgia. And my subject matter expert partner the pastor is over in Alabama. We meet three or four times a year and we're able to reach and impact all of those people. So you talked a lot about not wanting to have employees do you have employees now or do you have a team now that works with you.

[00:24:10] I have a team of five a team of 13 other all virtual assistants. I mean the only employees my wife when she retired from her job she works for my coaching business part time she helps me run my dream business academy things like that. But other than her. All of my 13 team members are virtual. Some in Canada some in England several in the states that do everything from writing and designing newsletters to updating the Web sites. Literally the only thing that I do now Richard is I work with my coaching clients I do interviews and I run my own live events all of the Internet businesses pretty much run without me. But that in and of itself took me a year at least probably almost two years because I had to hire the right people to train them. Empower them. I have a project manager that oversees the writers that make sure they have the content here. By the 10th of the months of the designers have two weeks of design a newsletter so that the webmaster by the end of the month can update the Web site so all the people that are coming there every month can have it so everything. It took a lot to get to that point but then you know there's a chapter in my book called this it is called delegate or stay small forever. And I think it's one of the hardest things for entrepreneurs to do because most people will believe as I do that nobody can do it as good or as fast or as inexpensively as I can.

[00:25:32] So why in the world should I hire somebody else to do it.

[00:25:34] Well you want to do that because you're only going to be worth what you're doing and if you're doing a task oriented job that you can hire somebody for 10 or $20 an hour for that's what you're worth. You want to be a millionaire you have to be doing work that's worth at least four hundred dollars an hour. And that's what I call high of new generating activity.

[00:25:54] That's awesome. So glad that you went down this path because for a lot of people listening they may have heard the idea about virtual assistants and those kind of things but it's not a practical thought process for a lot of people yet. Just a little bit about what that looks like because I think most people think when you when you start thinking about employees or people that you're paying they start to think and full time people with benefits and I run my business just like you do. I'm actually the only full time employee but we pay about nine different people every month. So dive into that just a little bit and talk about practically How does that work how do you manage those people and deal and how do you delegate to somebody that you may never be in the same room with you.

[00:26:32] So my assistant Kate Bradbury lives in Canada. We have yet to meet face to face. We've been together for like seven years or eight years and she's not just my sister and she is my project manager so she's been with me and she's seen me hire and been a part of all the different people. In fact when she said I was about four years ago she goes J.P. we need some kind of management or project management software I said OK go find one. You know you're the one that's going to use it you've got to be happy that to this day I joke about this but it's serious. I can not send out an e-mail.

[00:27:06] I don't know how to sign into a high rise which is one of our customer management softwares and base camp which is how we do the product. I don't even know where to go. But that's OK because I've got Kate I've got other people but I empower them to do the job. Now they make a decent living but they're independent workers they are entrepreneurs.

[00:27:26] So the one linchpin if you're a control freak type of person is that you've got to realize like I do that these people are not my employees. I needed their reach. Kate yesterday she's got one daughter graduating high school she's got prom and she got a bunch of things and she wasn't around she wasn't available for me. Now my first reaction is like where the house came from. And then she came back in and I said oh sorry J.P. is doing it. I'm like OK. Obviously she's free to do that. She doesn't work for me right. Her business is one up. She's one of my contractors so that's that's one of the pieces you have to get used to is when they're not your employee when they are a virtual assistant. They control their schedule and hopefully they're you know 99 percent of the time. That needs versus the wants and the schedules mesh.

[00:28:14] Yeah we have the same dynamic with my assistant except mine lives about an hour and a half from me. She's worked for me for three years and we've never met face to face. We keep talking about it but it has happened. But the big thing is being results oriented know in what you're asking people to do I think has been key for me is hey this is these are your responsibilities and I don't care when you get them done the best one of the core values of my business when I started is nothing urgent. We're selling digital products to churches. This we're not. No we're not doing heart surgery so nothing in this business is urgent we try to put relative schedules on things to make sure that nobody feels like they're oppressed or that they're always stressed out. I've worked in environments that over the years. Let me let me ask you a practical question about is your assistant same as Kate. Yes. What's her involvement in hiring the other virtual assistants.

[00:29:06] Pretty deep. And I've had the same team now for over three years I haven't hired anybody in three years but I will ask actually task her because she's an she works with other companies as well and she knows people when she said Jim we need another we need like a writer slash editor for no Housel social media. And I said well what do they need to do and she told me I said you know anybody. She goes Yeah I've got it I've got somebody that actually works for my business that is looking for more hours and I said well.

[00:29:35] INTERVIEWER see if she can do it if she's got your seal of approval and then we'll hire her and have everybody sign a non-disclosure agreement and things like that. But yeah I have. I trust her to do that so that I take care I take care of her very well. She's very important to me.

[00:29:52] Yeah. The same here and that's financially is also as well as from an encouragement and just letting out. I try to always let Jessica know how important she is to my business because she truly is in fact I just got back from a week of vacation. I did not even open my laptop. The only time I communicated with her was to tell her that I was thankful that I didn't have to communicate with her. Let me. That's awesome.

[00:30:16] This whole idea of personal assistance and we've been doing this I've had I had two nightmare scenarios before I got to Jesca your first virtual assistant that general V-A is a critical hire because like Jim was just saying that person is going to be critical in the other decisions you make about other people going down the road that first one is a critical one and I highly recommend that you do some personality testing make sure that you know what role that person is going to play in your business and then personality test them to make sure they're the right personality for that role. I've hired people I've hired visionaries to do check list work and that is just a terrible mixture of things. Have you had any experience with the challenging part of hiring people that don't work out and how do you deal with that.

[00:30:58] I believe in everything you just said. I have not done it per se. I've been I just been very fortunate to have people recommended to me. The other thing when I was really staffing up there I don't know what year it was but I hired three or four or there was the Lance was big I think it's called uplink. So it seems but you face upward. But what I would always do instead of saying hey I need a ride I would either do a project work I say I need a special report or I need this or that and I would I would you know you get a flood of things I'd say. I would just scan really quick. I came quite a speed reader in saying who's who's impressive who's who took that who took the time to take their standard reply and at least add one or two sentences that were referencing me and my needs you know. And I would call out all the rest. Not that they were spammers but I wanted somebody who was who took the time to say hey I love what you're doing Baba. And then I would I would whittle it down to you know top two or three and I would give them a an assignment. And it could be something I don't actually even as a give me of you know a five page special report on this and Bob and I would see how good it is. And I would see how they interacted with me as the customer.

[00:32:05] I'm huge on customer service and I think experience because I think people that are doing business in the online world. You already have to overcome a kind of a soil reputation thanks to somebody. So I'm really huge on that. And and that's what happened so there was one person that was with me for about four years. I got it that way she did two projects and she just impressed that I always beat that beat that time frame and. And she said Man I just love what you do. And she actually said Oh my husband read one of your books and to me I'm like that. Now my heart's all aflutter. And so that I had a good conversation with her I felt good chemistry she was with me for three years almost about 30 hours a week and she was she's doing something else. But that's how I did it. I always hire for project work and then usually one of my days that's been with me a long time. Know somebody else one of my most cherished voices right now is a good friend of Kate's also lives in Canada and she was holding down two part time jobs one a flower shop I forget the other one a gem. She really wants to be. I said I'll give her a shot. But you know what I'm not going to hire for 30 years. So she actually did some project work for me. She then was felt comfortable enough to quit one of her part time jobs and she's been with me for probably five years now. I introduced her to a coaching client of mine and between him and myself you know she works in her team.

[00:33:29] She's got like seven people in her company now. But she took that chance. Richard you know she took that leap and she figured it out. She knew what she really wanted. She had to jump before she knew she was ready. So she probably took a hit for a good three or four months financially but then it turned around and I started referring her and things like that. So you know I was a really I was I was a good memory you just brought it up.

[00:33:53] Yeah that's awesome. Why GM. I really do appreciate you taking the time to be on with us today. I know you've got a lot of things going on. How do people find out if people aren't engaged with you how did they find out more about how to do that.

[00:34:04] Sure. Well my my home base is get Jim Palmer to get Jim Palmer to. You referenced my latest book right now is called Just say yes. We're still in launch mode Richard so if anybody wants to get a free copy of that book it's just say yes book dot.com we'll just ask you to pay 695 shipping handling. I'll even send it overseas which costs me about 28 bucks but it's just easier that way. 695 shipping handling. I'll mail you a copy. Just say yes we'll get it out to you within 24 hours. That

[00:34:35] is awesome. Thanks again Jim. And we'll look for to connect with you soon. Thanks

[00:34:39] Richard. My pleasure. Thanks so much for listening to recurring revenue radio with Richard Tansey if you like this episode please review unsubscribe. Find is on line 24/7. Have a recurring revenue radio talk show where it's all about turning what you know into serious cash flow. We'll catch you next time on recurring revenue radio.