The RIP Show

TRS 06 – How To Drive Traffic To Your Digital Product Offer

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Host: Richard Chancy
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What You Will Learn

  • How to attract traffic
  • How to turn that traffic into a list
  • How to map out your plan

 

Links

RichardChancy.com/AskMe

RichardChancy.com/Register and search for “Perfect”

RichardChancy.com/Register and search for “Map”

Books

The War of Art – Steven Pressfield – This book will get you back on track every single time.

Tools

none mentioned in this podcast – see our Resources page for products we frequently recommend

 

Don't forget to register for my Free Membership site. Click Here to get access now!

Transcript +
[00:00:00] The RIP show where it's all about building revolutionary information products so you can work smarter and scale your business faster. And now your host Richard Chancey.

[00:00:11] What is rich nation this is your chance and your host and I am so excited. You're back. Recession six of the RIP show where we're talking about revolutionary information products.

[00:00:22] Now today we're going to dive in and we're going to kind of strip the whole process down of how you go about taking your product or your service to market. So we're going to dive into that today. Now before I dived in I wanted to share one thing with you. I am actually in the process right now of creating a course on how to create your signature course. That's not going to be the name of it I'm going to figure that out as we go. But as I'm doing that I'm meeting a lot of resistance and I want to give you a resource that you have got to go and get right now it's called Do the work by Stephen press field it's a book I highly recommend that you go to audible and get the audiobook. There's a link in the show notes below. This is actually a condensed version of Stephen press fields book The War of Art which is just a great book for how you start and move through a creative process. The reason I'm telling you to do the work that version of it is because Steven actually reads it and his passion comes through. This book is going to give you one of the best definitions of what you can expect as you move through this process that you can imagine in fact it's one of the best examples of resistance and how that comes against you as you move through this process so go ahead and click the link and get that it is a great list and I think it's only about 45 minutes or an hour.

[00:01:35] In particular pay attention to chapter four and beyond where he dives into what resistance sounds like in your head basically and what you can expect. One of the big things that's going to allow you to do is to realize that you're not crazy that this process is difficult. It's difficult for everybody. In fact it's difficult for most of us in the same way we we meet the same barriers we come against the same obstacles. And I think this book will go a long way in helping you kind of move through that. I listened to this thing 50 times. Maybe I'm listening to it right now as I'm beginning the process of putting together this course. We're actually launching two or three courses between now and the end of July beginning of August of 2017 which is where we're at right now. And it's so important that you've got the right kind of information coming in as you're as you're moving into an endeavor like this building your own signature course. OK. As I mentioned I am building my own course and here's what I need. I need your help I need to know what your top three to five questions are about launching your digital product or your digital solution or if you're listening to this because you're going to offer a service or freelancing I need your questions you can actually go to Richard Chancey dot com for Slash ask me and you can just enter your name and your e-mail address and put in your questions and you can put them all in the field there. I will do my dead level best to respond to all of those directly so I'll email you back with some responses.

[00:02:56] But we'll also be using that content on the podcast as well as as we're crafting the resource that we're going to put together about the digital product we are about 80 percent done with with the outline for it. But the in-between parts is what I think I'm missing because you probably experience this too when you get to know something really where when you've done it a few times what happens is you become blind to what it was like when you started. And I don't want to go through this thing blind skipping really important questions. The answers to really important questions that you have so jump on there do us all a favor. Jump on Richard. The dot.com Boerse Lask asked me and ask your question and Richard Chancey is my last name to see ha and see why no. But you can put any in it. It'll still send you there because I own but those you are else which is another little tip if you have a very funky way that your name get spelled often you might want to go and buy yourself for all of those versions and just redirect the email to the same inbox. I'm all about the tips and tricks your kids so thanks for hanging out. OK so in the next few sessions we're gonna talk through this idea called the perfect customer life cycle and there are seven stages to the perfect customer lifecycle you can challenge this process if you want to.

[00:04:08] I have found with more than 20 plus years in sales that the seven steps really kind of hit the nail on the head as to the process that anybody moves through in order to do business with you to buy your first product your second product and so on and refer their friends and here are the seven steps. Attract traffic. How are you going to get people to your site to your offer. Capture leads how you're going to turn that traffic into a relationship. The beginning of a relationship for those people that don't buy right away you've got to nurture those prospects. Step number three and then as your nurturing prospects and getting leads you've got to figure out how you're going to convert all of that energy into sales. Getting people to move forward and actually spend money with you then you've got to figure out how to deliver unsatisfied which is step number five. Step Number six is upswelling. How do you move people up in engagement up in the amount of money that they're spending with up in level of output that they're doing in their business. All of those things are going to matter as you're moving forward because when when people take your content and they let it sink into their business you're going to get some crazy O'Neil's about the work that you're doing and that's going to generate more traffic and more leads the interest and so in the last step is get referrals. OK. One of the things that we fail to do is get referrals we don't have we don't even think about it until way after the fact. Some of you are building your businesses just around networking and referrals are a big part of it.

[00:05:30] But I'll bet you anything that you haven't automated that process so that it happens the same way every time at certain points in your funnel. So we're going to dive into all seven of these stages and we're going to take them at bite sized pieces doing too at the time. And then there's one episode where we're just going to do one but in this episode we're going to dive right in to attracting traffic and capturing leads. Now before out into attracting traffic and how you get traffic to your site and to your offers. Let me tell you the difference between attracting traffic and capturing leads a lot of people think that if you build it they will come. Let me tell you they will not come. It's getting more and more difficult just to launch things and have people show up no matter how great your product to your service is if you don't have a strategy for getting people to offers and then putting compelling offers in front of these people you absolutely will not be able to convert it if you don't have a strategy for attracting traffic to your lead magnets to the things that you're going to use to build your list. People will not find their way there organically. And if they do it will take a really long time to build a very small list so you've got to have a strategy to attract traffic and it's not just I'm going to put put an e-book out in the world or I'm going to do a web or there's got to be a way that you are actively driving people there. OK so let's dive in ways to drive traffic to your Web site.

[00:06:45] Organic traffic so there's a couple of different ways that you can use organic traffic to drive to your site FCO is one of those things as search engine optimization now I'm going to be a little bit pedestrian here a little bit elementary here in some of these descriptions trying to give you nuggets of wisdom but at the same time not skipping over something that you may or may not know if you're relatively new to this. As you know is search engine optimization that means when somebody goes to Google and they type in a keyword whoever pops up at the below the ads but at the top of that list those people are ranking number one for whatever that keyword was. Now one thing you need to know about as CEO is people don't go down more than about four or five entries. They are right. They might see everything on the first page. If the first couple of entries there don't meet what they're looking for they're going to go back up and refine their search. So there's a whole art to know in what keywords you should be targeting in your blogs and on your videos with your transcripts and all those kind of things. But as the show is really useful when you're looking at blogging video transcripts every video we shoot we use a couple of different resources to be able to transcribe those one of them's red dot com. There's another one that's called Trent dotcom that we use. We use those to transcribe the words that are on the video right because the content on a video is not inherently searchable by Google search bots.

[00:08:07] So you've got to be able to take that content and turn it into words that Google can search and you can put out a lot of content with a 15 or 20 minute video or an eight or 10 minute video you might have seven or eight hundred a thousand 2000 words of content. What we do is we take that content we put it in to the bottom of the post in a drop down so people don't see it when they come to the page but Google can see it when they send their bots out in there scraping our site optimize pages on your site. Obviously you're going to want to have a strategy for getting people tell you to your site to your blog pages to your pages on your site organically and the way you do that is you optimize using keywords. There is a great WordPress plugin called Yost SBO. You can search for it and what that does is it's a plug in that allows you to make sure that you've got the right content in your blog post to make sure that you're optimizing for SEO it's going to tell you how many times you've used a keyword how many times that keyword is in an H1 tag which has a header tag how elementary The reading is you want to keep the reading pretty simple. Does are the key words in your images do you have an image. Those kind of things. That's a great resource for doing that. Now let me tell you this about SC. SC So everybody should be doing it everybody has a presence online should be leveraging SVOD and need to be an expert. Richard does not think you need to. That's me by the way.

[00:09:26] I don't think you need to be an expert in SC. I think you need to be dangerous but I don't think you need to be an expert. And here's why. Because it's the long play. Right. When you talk when you hear people talking about how they built their business and it was all through organic traffic most of the time the store the story starts with a statement such as you know I spent a long time building my audience and I waited a year to monetize something of that nature. Now there's nothing wrong with that if that's the path that you're. What I'm looking to do and what I think you should be looking to do is to build businesses where you can start generating money really quickly now. Nobody would go out and start a bricks and mortar store and say I'm not going to sell anything for a year. That would be crazy. But we do it with blogs and we do it with membership sites all the time where we feel like we've got to build this big list and then apologize to people for selling to. That's not how I look at it. If you're going to be in business it's time to turn pro right now. OK. And that's why it's important but it's not the most important thing you can engage in when you're building a business. The next thing that's a free way to market is social media marketing Now you'll hear a ton about this and there's a lot of experts out there coaching you up on how to leverage Facebook Instagram Twitter all of the social media platforms right.

[00:10:37] There's a new one every every day teaching you how to do that. We absolutely do that. We do a lot of automatic posting to those sites to be honest with you we don't see a ton of revenue from that. We see a little bit. I think it's one of those things that you have to do long term. But I don't think it should be a primary objective that you're going after. Now let me just pause right there and say this the whole reason I started this podcast was to help you get some really quality information about how to start in and sell a revolutionary information product. One of my big frustrations with pie Cass is hearing an expert on the line interviewing another expert a different expert every week and then you walk away from that going oh there's 10 good ideas in there I'm going to go execute on those. And then the next week you come back and you listen to another expert with 10 more ideas and it's just this jumbled up mess and I don't want to do that to you. My plan here is to throw a lot of information at you but constantly reinforce one big idea which is this pick one way to do this and master it. OK. And what I'm telling you right now is that the free ways to do this the organic traffic the social media marketing those things are important. And I'm going to give you permission to do those things after you master a legitimate way to drive traffic in a radical way to your Web site. OK. We chose Facebook for that. Going to get into that a minute.

[00:11:53] But until I mastered Facebook I wasn't worried about SCEA or social media marketing. A couple of the ways that you can do that is YouTube YouTube has a massive number of people on it. It's the second most searched you are L-rd our search engine online behind Google which if you don't know this Google owns YouTube as well. There definitely is a reason for you the put in content up there. We host a lot of our videos on YouTube so since we're putting them up there it makes sense to make them public and to put a transcript in the bottom of them and maybe some show notes the same notes that we would put on the blog or whatever that is to optimize that because it's just free juice we've got a couple of videos in the church space which nobody searches for that stuff. We've got a couple of videos that have over 25000 views on them of pastors that are watching basically webinars. We stuck up on there. All of that stuff is a good idea. But here's the bottom line. Pick one thing that you can jump on and run with. Now let me say one more thing about organic traffic before I move on to the patriotic thing a podcast is an example of organic traffic and to be honest with you this is the sixth episode. I have no idea if this is going to work out or not and that's why it's not my primary way of building my list in this new space right.

[00:13:04] I'm I'm in the same place you are when it comes to generating a list for this digital product that I'm going to launch to entrepreneurs and authors and speakers that's going to teach them how to create launch and sell digital products. OK we're we're in the same boat. I would never take a step back from this and go OK my primary way of generating traffic is going to be a podcast. It's just too unknown. I can't test it fast enough and build my list. Hope that makes sense. All right pay traffic. We've got a couple of things to jump into here paid traffic Google ad words is probably the first thing that comes to your mind when you think about pay traffic. There's a lot of different ways to do this and that we've tried to do this a number of times with our church resource. But one of the things that we found is that Google just does not like the name of our company and our promise and the name of the company is 24 to double which is 24 months to double your church. And if you don't double your church in two or two years and you go through a process we'll give your money back. We've got some crazy guarantees on this thing which is awesome if you're buying it from us right. We want to take all the risk away. Google looks at that and says we don't think that's a valid promise and so we're not going to let you advertise with us so we advertise with them for about a year and then they stopped us.

[00:14:13] But here's what we found from that is you've got to really get niched down on google out words and you got to have a strong strategy for turning traffic into leads and then leads into customers because the downside to Google is it's going to cost you more to get a lead with Google. That's a fact. You ask anybody that's driving pay traffic with Google versus Facebook they're going to say costs more to get a lead on Google nail every now and then I hear somebody talking about how they're getting e-mail addresses for 10 cents. I've not seen that happen. We've been able to drive them down to two bucks but not much lower than that and that's getting them into a lead magnet. Not until web. Now the upside to Google that you really need to think about before you make your choice about which one of these you're going to dominate. Which one of these platforms the upside is that Google when somebody finds your site from Google. It means they were looking for what you do that is a huge difference right. Facebook is still interruption marketing people on Facebook through their news feed or not looking for ways to grow their church. They're not looking for ways to build information products OK we're putting ads in front of them and disrupting their thought process. Whereas on Google you're actually getting people that are searching for something related to what you do. OK. So the next thing is Facebook. Now these are all the not free options but a side note that I put in my notes here is it's not free but it kind of can't be free.

[00:15:30] We have a one time Office strategy that we put into place which means when somebody signs up for anything that we do if we're dropping ads to an opt in page from Facebook whether that's given away an e-book or an info graphic or write to a web or what will usually happen is as soon as somebody signs up for that they're landing on a page where we're making an offer to them for a low cost product. Anywhere from $7 to $47 I think we have a $99 off in there somewhere too. But the bottom line is this is we're going for a sail right after we get the leads. Now very many people sign up for that. No. We've got about three to four percent of people that sign up for all this buy that product. But when we're selling a $50 product and we get 100 people to sign up and it costs $250 to get those those 100 people signed up because we're paying two dollars and fifty cents per lead. OK so a hundred people two dollars and fifty cents probably we got 250 leads and we're and we're getting three to four percent of those people that by that means we're making 150 to 200 dollars on that $250 spend. When we first launched that $47 product we were actually making money by generating leads. I hope you're putting your mind around that. You can put a product out there yes you're selling something yes you're still paying for advertising but you're a self liquidating lead which means as soon as you spend the money you get it back. In fact we're generating the revenue right now and not paying Facebook for a week to 10 days.

[00:16:51] And then we've got it automatically an automatic payment paid to Capital One venture card every month so we've got a float on the money that we're spending. But we're getting the revenue immediately we're actually selling before actually having to buy and pay for the ads. I hope that makes sense. Facebook is the way that when I started my business I just decided it's too complex to try to do it with a lot of other things. So it made sense for me just to take a step back from everything else from social media marketing Google to take a step back from everything else and just focus on getting proficient with Facebook ads. Now here's the thing I am completely biased. OK. Keep that in mind. I am completely biased by Facebook. We spent $120000 and generated about $1.3 billion in sales from it so that makes me biased. That may not mean it's the right place for you. What you've got to do is go out and see other people that you're trying to reach. Are they on Facebook. Can I find big groups of them on Facebook and I bet you can. In fact I just saw a stat the other day that said that Facebook has 1.2 billion unique visitors per day. Don't even know how that's possible there's only 7 billion people on earth. So one seven thousand are checking in on Facebook every day and people think that people are getting off Facebook they couldn't be more wrong. It definitely warrants a look. Instagram is another way to go about this. Now you can run ads on Instagram you may or may not know that Instagram is actually owned by Facebook now dangerously close to putting snapchat out of business but Instagram is.

[00:18:23] That's where all of younger people are. If you're selling to a younger market or to millennials you may want to think about marketing to face or to Instagram. I will tell you this the power editor and Facebook is how you market using Facebook. It's also how you market using Instagram. I would just caution you this if you're going to run ads to both Facebook and Instagram run separate ads so that you can tell which platforms are working for you. It just makes more sense though that if you've ever been in those platforms you know there's a great degree of complexity in there. And the last thing you want to do is to run ads in beginning and have success but not know if they're coming from Facebook or from Instagram. I'm sure that there's a way on the back end to be able to check and see. But for me it makes sense to run them separately to Instagram. We do to Facebook. We don't run a lot to Instagram just because we don't think our crowds on there yet in the church world churches use Facebook religiously. Know that's ironic to say it that way. They use it to communicate with their congregation and there's a lot of churches that don't even have web sites. They're using a Facebook page as their Web site so we know that our crowd is on there and they're watching what's going on on their Instagram. It still remains to be seen as to whether or not we can reach the crowd that we're after on Instagram but we're testing it using different ads.

[00:19:37] The other thing I would tell you is the type probably needs to be different on Instagram than it does on Facebook meaning whatever you're putting on there the ad you're putting on the old Facebook. It may need to be a completely different strategy on instagram and it's easy to click the easy button and just run the same thing to both. But I think you'll find success if you back into the ad and the offer based on the platform and who's on there. The next thing the next way to generate traffic is Plass marketing now may give you some cautionary tales here. We do this to a degree in our industry our list is rapidly growing to be one of the bigger lists. It's one of the biggest list privately owned lists in the industry when you look at companies that are in the church marketplace. There are organizations out there that have 125 thousand e-mail addresses on their list but they are notorious for giving a lot of stuff away to build their list which means that a lot of the people on their list are just there because they want the free stuff. And there's nothing wrong with that. We do a little bit of that ourselves. But you just have to know when you're going in that they'll throw big numbers at you for these last marketing campaigns and they're really expensive. One e-mail I think we pay anywhere from 40 500 to 60 500 dollars per an e-mail to that list of people and we can generate anywhere from about eight thousand nine hundred twenty five hundred email addresses from that list which keeps is that two to three dollar range for generating leads.

[00:21:01] Here's here's what one day cautionary tale I would tell you and you're not going to know what this means but I'm going to dive into it in a minute. Don't start a strategy where you're doing a blast marketing until you have a retargeting strategy and by that I mean you can use Google or Facebook. They both have restocked retargeting strategies but don't start this process until we have that I'm going to talk more about that. Let me finish up with a blast marketing here. When you do an evil last marketing and all that means is you're going out and partnering with somebody else in your industry that has a big list of people that are the center of the demographic that you're trying to target most of the time. The businesses that aggregate content are also aggregating an email list and their primary source of revenue is people like you and me that pay to email that list. So a couple of things start small. All right so already said don't do it without a retargeting strategy that don't make sense in a minute. Start small don't go out and spend ten grand just to try to build your email as fast. Have a followup strategy so if you're going to do this do it to a lead magnet. I would caution you as to not running any last marketing campaign to get to a web or we did that and it was a massive mistake. I think we only generated a couple of hundred email addresses in a few sales. We got our money back but it took about six or eight months.

[00:22:15] We usually like to get our money back in the same month and when we don't generate the email addresses that just doesn't give us the opportunity to nurture that prospect and sell them later after they have a better idea of who we are. So start start small. Run them to your best lead magnet with the highest opt in rate. I would suggest testing your lead magnets first for whatever you're going to give away to get traffic or to get email us to build your email list whatever you're giving away. Test it first at least spend a couple hundred bucks on Facebook testing your lead magnet to make sure that it performs well for us. We want our league magnets to be doing 40 percent or higher. The industry standards about 12 to 20 percent in rate. We want to be about 40 to 50 percent opt in rate and that that is definitely achievable. We've got a couple of different infographics that get up to 70 to 75 percent opt in rate because it's just a great easy thing for people to download. So make sure you have a really good strategy before you do that because once you spend the money the money is gone you can't ease into E-Class marketing. In fact until you're generating probably eight to ten thousand dollars a month I would not even look at it last. Marketing Okay it's one of those things that when she kicked going it can be an accelerator but you just can't afford to fail at something like this early on in your business there's also speaking at conferences and you can stand on stage. I know that some of you do that you're standing on stage at every conference.

[00:23:38] You need to have a strategy from standing on stage to send people to a link. Much like I did the first of this podcast where I said go to Richard JSE dot com for Slash ask me and ask your questions. You need to be able to use a strategy like that where you stand on stage and push people to opt in to your list. OK and then you can automate all kinds of things after that but you want to have a strategy that's a great way to drive traffic. If you are standing in front of a group of people they assume that you are an authority and you can leverage that authority to start to build your email list. You can give us stuff away at conferences a lot of are going to conferences you may or may not be the keynote. If you have a booth or something like that. Make sure you have a strategy for for your booth where you give something away for free. But they're opting into your list as they do that. And I'm not talking about an iPad or something like that that's been done to death. Give away a strategic piece of industry knowledge an e-book or a quick video or something like that. That's going to be irresistible for them and all they've got to do is enter their name and email address on your iPad or on their phone or whatever it is to get started. And again I put retargeting on the bottom here so let me spend just a couple of minutes talking about what retargeting is and why you should be doing it.

[00:24:46] So as I mentioned earlier Facebook and Google both offer retargeting now retarget is when someone visits your site they get a cookie that allows you to serve them ads in the future. You know this because this has happened and you left and right when you go on to a site I just say I just did this with mision in Maine which are the shirts that are where you go into their sites and their their ads are going to be following you around until for 30 days 60 days or until you clear your cache. OK and we want to do that too. Now why you need to do that before you do it last marketing or you guys speak at conferences or whatever is because you're only going to get. Like I said the industry standard for opt in is 12 to 20 percent. But if you can get people onto that page from their mobile device or from their computer you can begin to serve them other ads over time. In fact Facebook's pixel allows you to serve ads for up to 180 days. Now with Google you can serve on ads all over their network which means when they show up on Yahoo or on Drudge Report or a myriad of different sites they they're going to see your ad they're going to be multiple offers for you to get them to opt in. Which by the way you can also choose not to serve ads to people that have already opted into your list which is a pretty neat feature as well so you say that marketing because you already have those emails with Facebook primarily you're going to focus on serving them ads when they are on Facebook.

[00:26:06] Facebook has the ability they have a display network where you can display ads that aren't on Facebook but to be honest with you I haven't had a lot of success with that in fact it's the success we've had with that is so close to zero that we might as we'll call it zero and I haven't heard or read anybody else that's doing really well with that part of it yet so I know I'm throwing a lot at you but as you're learning and do Facebook marketing the retargeting part is pretty simple. There's a fairly simple process. We've got a product called Facebook Ads ultimate blueprint that walks through how to how to do that. It's going under an update right now because Facebook updates or user interface like most people change clothes. It's pretty awesome if you don't spend some time in it every week then you'll open it up and forget exactly what to do there so Facebook is awesome. They're changing their UI is frustrating but they do it to make the experience better for both you and their customers. OK let's keep moving. So another way to generate traffic is partner E-Class. Now what does that mean. That means there's other people in the industry that are selling to the people that you're trying to attract. Now why would they want to do business with you or partner with you. Well in the early days that is a very good question. They may or may not here's why they might want to do that. You might be able to send an e out to their list and generate revenue for them with very little work meaning. When we do a partner Blass we write all of the emails.

[00:27:28] In fact if they're using Infusionsoft or our Click funnels or one of the other platforms that we're familiar with we actually go install the emails for them and let them check them over before they launch them. We do it all for them. And basically what we'll do is we'll send him to an offer and give him half the revenue give him 30 percent of the revenue or something like that for them it can be relatively easy money. What you need to come to the table with is a proven sales process that makes sense to them if you're just winging it or spit balling at you haven't spent any of your own money to test your sales funnel with this then wait until you're able to do that and you can generate revenue because you show it to somebody and say hey we've got a $500 product that sells and we sell you know 7 percent of our Lissi you send these e-mails out you know for everybody that gets that 7 percent or more get up but you're going to make actually can make $4000 $5000. You don't really have to do anything. We do that sometimes with people that partner are or are in our industry but they don't sell a competitive product. Well absolutely send e-mails for them and generate that revenue. We usually put that revenue right back into marketing and trying to teach those people now as you move farther into this what's happening is you're driving people from their list on to your list. OK and as your list begins to grow you will be amazed at what people will be willing to do.

[00:28:46] In fact we have people that contact us left and right now they want to do partner stuff with us because my e-mail list is 30000 people as that list grows your ability to negotiate these deals in what you offer to them will change radically. We don't have to give people 50 percent because we can push 30000 people towards their offer which makes a lot of sense and now we're out there partnering with people that have bigger lists and sales processes and those kind of things. The next way to drive traffic is partner webinars. Now this is the same concept. We're going to partner with people but instead of sending him an email saying we're going to actually send them to one of our webinars. We've gotten really good at this in my business because I thought this was the way that you sold online. When you when I started I thought this is what everybody does is they create webinars and the whole time I was thinking this is so freakin hard I can't believe this is the way everybody does it it turns out that not everybody does it this way. You may or may not be hearing a lot about webinars these days but this is the primary way that we've learned to sell as I said before we have 11 our webinars right now that we x which is number 12 that run twice a day five days a week and we just rotate how we send Facebook ads to those in fact I'm building sales funnels like we've built inside of Infusionsoft.

[00:29:58] I'm building sales funnels in Facebook ads with retargeting right now which means if we send you to an ad for the six unbreakable laws of church growth and you go to that opt in page opt in you're going to start seeing ads for sermons killers you know six things pastors do to kill their influence or something like that. So we're going to rotate and build funnels around those say those webinars. Now think about what that does when we do. And the blessed partnership with somebody else who has an e-mail list so they're sending people to our Web our Opt-In pages and even if their people don't opt in. We're retargeting them on Facebook. OK so we're getting two shots at them at least one on the opt in page for them to opt into the web are in immediately and then we're putting offers in front of them on Facebook. So that has really worked out to do really well for our business in fact we just launched that that process about two months ago with three different partners. We generated 144 new members to our business nale which you know that's well over 102 and it's about $180000 minimum revenue to my company from those partner webinars. And yes we pay a commission on it but what's left over is money we would not have had had we not targeted those people. OK. Capturing leads. You know what. This is a rookie mistake and I'm going to leave it in here so that you'll know that I'm not perfect gifts. I do not have time to jump into capturing leads right now. So I will record that and will listen to it next week.

[00:31:27] There's just way too much content that I want to cover in that to spit ball and cut stuff out on the fly here so I'm just going to pause right there. Move right into the into this and give you a couple of ideas about some things I'm learning right now in the next week. We'll jump into capturing. Let me say this before I move on to this though. I want to reemphasize this idea. I want you to go over to Richard Chancey dot com slash register and register for the for my free membership site. And then I want you to put in perfect in the search feature and what you're going to see there is a training called the perfect customer lifecycle where one of the founders of Infusionsoft spends about six minutes walk you through this idea called the perfect customer lifecycle he's going to give you a high level rundown of that. And then what you're going to find on that page also is an Excel document that I put in there that asked some really good questions about this whole process because I don't want you to just listen to the podcast. I want you to do something I want you to take action in that that requires you to sign up and to take some action to put something on your calendar that says OK I'm going to sit down and figure out how I'm going to drive people into my product or service. OK. Again I apologize but I don't want this to be an hour and a half podcast and I don't want to cut this content short because I think this next part could be a game changer for you about capturing leads and building your email list.

[00:32:48] With that being said let me let me just close by telling you again last week I think I mentioned I'm going to add some different segments to the end of the podcast every week because I think it's important as we move through this process together that you understand that I don't know everything OK and I know that a lot of times when you're listening to people online everybody seems like they got it all covered. I will just I promise you I don't. Most of the time I am just struggling to find one or two things that really work well and to dive into those things and master those things. I think I've said this before. My superpower is beating my head against the wall until I figure things out. And that means that it can take longer for me sometimes that means sometimes I work on the wrong things. But I want to be really transparent with you so what I'm going to spend some time on right now is what I'm learning not not what I know hopefully what I'm talking about in this podcast is a lot of stuff that I've know because of what we've what we've tested and what we've done and what has worked. But I also want to talk to you about what I'm learning because this whole process that you're in right now this process that I'm I mean it is about humbling yourself and understanding what it is that you don't understand OK that makes you coachable when you know what you don't know. OK so what I'm learning right now is that how important it is for me to know that I don't need other people to be OK with what I'm doing.

[00:34:10] Let that sink in for a second. Other people don't have to give you the thumbs up for you to do this for you to get started. Other people don't have to understand your business. Other people don't have to make sense of it. Other people can think that you're foolish for trying to do something like this. Every bit of that is ok. I constantly have people coming up to me and saying hey you know you could be a kid do it making a killing doing this or you know what you really should be doing is that in your business. That happens a lot where people will come up to me and go hey have you you're not doing Google Ads I can't believe you're not doing a Google ads it just had a Facebook ad market are telling me that you know you should be doing Google ads and I go back and I say why why are you not doing that. I kind of feel like I'm man. They're looking down on me because you know that's something I absolutely should be doing in my business now but I'm not. Not because it's all crap. OK. I don't have to live up to somebody else's standard for what I'm doing in my business. I tend to put too much emphasis on what other people think instead of not enough on what I'm created to do. What I'm here to do because here's what I do know I'm creating a path to a better life for people like you. I know that because I'm living it I believe the work that we're doing will save marriages because the road is a killer for a lot of people.

[00:35:23] Driving to work in traffic spending all day doing something that you're not passionate about than driving back and traffic and you're so wound up it's not good for you it's not good for your marriage. It's not good for your kids. I know that what we're doing will earn men and women the respect of their children even after their Riedl don't because their kids absolutely knew that family was first and money was it. I know that that's important. I believe that we can make a little bit of influence turn into a whole lot of positive action for people that could be all the difference in the world. It could be a game changer and that's so important for you to know to other people don't have to be OK with you doing this for you to get started. And for you to go in the beginning it's going to. You may get criticized you may get ridiculed down the road people will begin to wish that they had done what you're doing. And then even farther down the road they may wish that they were you OK and I'm not saying that that's what you should be after but the path that your own is absolutely the right path. And I just want encourage you to do this keep moving forward every day move forward just a little bit. Are you going to get kicked in the teeth and move back a little bit. Yep. Are you going to get discouraged and feel like you don't have what it takes to do this. Yep. Can you do it. Absolutely. You can do this. You can make this happen.

[00:36:40] Every dream that you have. If it's if it's in you to envision it. I promise you that you can make it happen. OK. If you haven't subscribed already go and subscribe to the podcast you haven't registered for the free membership site. It's Richard Chancey dot com or slash register. Remember when you get there to look up perfect and check out that perfect customer life cycle training. Otherwise I will see you or I will hear you. And one day I'll nail down exactly what you say at the end of the podcast. Hey I'll be with you. Next week we'll talk about capturing leads. Hope to see you there.

[00:37:12] Things for being with us on the show don't forget to subscribe to the podcast and remember to register for the free premium content mentioned in this session at the rep show dot com slash register. Thanks for listening to the RIP show. We'll catch you next time